I just read a news blurb on the declining totals for paid search traffic in the last year because of the recession. The headlines suggested that just about all the results were down across the board for paid click traffic except for the category of education.
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Paid Search Engine Traffic Keeps Falling
Like any Christian home business owner, this is a topic I’ve thought about a lot as I developed my business. There are plenty of good reasons for this – but most importantly I find that many people have preconceptions about what it is that Internet marketers do and the tactics they use. Not only do I want to be sure that nothing I do is questionable in either category, I want to be able to tell people what I do with pride and not with that itch in the back of my mind that says they may not fully respect it.
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Thoughts on Quality and Ethics in Internet Marketing
In the world of free online classified ads, Kijiji comes along with the most popular sites under this category like Craigslist, Backpage, and many others. Yes, Kijiji is a bit tough to pronounce and spell but to gain online success through it is definitely not as complex as that. Its name was taken from the term “village” which is in Swahili.
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Using Kijiji to Generate Leads
A single targeted link from a well maintained niche-specific directory is worth a hundred links from poor quality directories. Google’s own guidelines recommend that you avoid links from “bad neighborhoods” and many low quality directories are little more than “link farms” that fall into this category. You can usually identify a quality directory by inspecting the website listings that are already there. Directories with a lot of “spammy” looking websites or dead links are usually poorly maintained and unlikely to benefit your marketing efforts. However, a well edited directory in a niche related to your website will not only improve your search engine rankings but will also send you targeted direct traffic.
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Promoting Your Website Using Niche Link Directories
A single targeted link from a well maintained niche-specific directory is worth a hundred links from poor quality directories. Google’s own guidelines recommend that you avoid links from “bad neighborhoods” and many low quality directories are little more than “link farms” that fall into this category. However, a well edited directory in a niche related to your website will not only improve your search engine rankings but will also send you targeted direct traffic.
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