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Common Pay Per Click Terms

Pay Per Click (PPC) was a concept developed by Overture formerly known as GoTo.com. Today Overture is owned by Yahoo, making up its PPC division known as Yahoo Search Marketing. view source

This entry was posted on Saturday, November 22nd, 2008 at 2:40 am and is filed under PPC Advertising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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