BFX Media

Among marketers, there’s an influential and much appreciated way of marketing that gets talked about and reached for all too frequently. That form of marketing is word of mouth, and it’s legendary as one of the most powerful and effective types of marketing available. ‘Earned media’ is a description that’s becoming increasingly precise today. As media becomes less centralised, and moves into the hands of citizen reporting and social communication tools, the influence of word of mouth and personal testimonials are escalating exponentially.

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Tags: effective-types, gets-talked, hands, influence, media-becomes, the-influence